Cover shot: Peter Mel at Mavericks  // Getty

Roll the Phones

Sports Illustrated was able to add 1.6 million print subscribers between 1986-1991. But the surge in new subscribers wasn’t based on the magazine’s editorial quality — it was runaway demand for a football phone. How a hero mid-level marketing manager schemed up the clever gift-with-purchase hit. // Rolling Stone

Zoom Out

Video: awesome sky diving clip. // Vine

Fuel to the Fire

Energy drink labels make hay targeting male insecurities. How sophisticated marketing creates a warped standard for manliness. // The New Yorker

Notorious B1G

Last year’s Ohio State championship run and Saturday’s epic Iowa v. Michigan State tilt signal the return of Big Ten football glory. // Sports Illustrated

Smack, down

WWE’s TV ratings have plummeted in recent months. // New York Post

MELBOURNE, AUSTRALIA - DECEMBER 05: Olivia Carah competes in the Women's Pole Vault Open during the Australian All Schools Championships & Zatopek:10 at Lakeside Stadium on December 5, 2015 in Melbourne, Australia. (Photo by Quinn Rooney/Getty Images)

Back page: pole vaulting in Melbourne // Getty