Worn Identity
Patagonia’s anti-consumerism campaign is putting a charge into sales growth. The highly publicized effort aims to convince would-be buyers to cut back on new purchases – and even repair old clothes. In the meantime, the brand is surging. J.B. MacKinnon reports on Patagonia’s shrewd economics for The New Yorker.
In Other News
Comedy Central
Peyton Manning penned a sweet farewell to David Letterman – MMQB
Mug Shots
Drawings: awesome NBA portraits by artist Ryan Simpson – ESPN
Rain Man
Play-by-play man Kenny Albert’s preposterous NHL playoff schedule – The New York Times
Name Game
A trademark squatter is ready to pounce if the Redskins ever change their nickname – The Washington Post
On Contact
How pitch selection and speed affect exit velocity – Five Thirty Eight
Cover shot: Indy 500 Borg-Warner trophy – USA Today Sports Images
